Studio 50 Paw

Studio 50 Paw is a boutique pet grooming and care business based in Essendon, Melbourne, run by owner Julia, who greets clients with a personal, family-oriented approach summed up by their slogan “Where Family is Furever.” They prioritize pet health, safety and comfort over pure aesthetics, delivering gentle, professional grooming that includes wash, blow dry, brushing, trimming, hygiene and nail cuts with tailored packages for different sized dogs. Their grooming menu features services such as Bath & Tidy, Summer Clip, Puppy Clip (for puppies under 6 months to build confidence), Bath & Blow Dry, Breed/Teddy Clip, Deshed treatments for heavy shedders, and Behavior Grooms for dogs needing extra time and care (noted as starting from $120 per hour). Beyond grooming, Studio 50 Paw creates and sells handmade dog keychains and pet accessories crafted by Julia, and offers a small selection of pet supplies. They maintain a warm community presence—sharing a gallery, customer stories, puppy school graduation moments and social updates on Instagram—and have been recognized with Australian Enterprise Awards in 2024 and 2025. Operating with a small, dedicated team led by Julia, they emphasize a caring, family-like environment, steady monthly visits (around 819), and thoughtful, individualized care for pets and their owners.