SUP Pups is a small San Diego business that teaches dog owners how to safely and confidently paddleboard with their pets, offering a fun, water-based experience for both dogs and humans. Located inside Liberty Station (behind the Courtyard Marriott) and founded in 2014, the team emphasizes personalized instruction with private lessons and small-group sessions designed to build water safety, technique, and confidence for dogs and their owners. Beyond lessons, SUP Pups hosts a lively calendar of community events — breed-specific meetups, paddleboard parties, holiday paddles, and rescue charity fundraisers — aimed at bringing pet people together and supporting local rescue efforts. They also sell pet and paddle gear such as dog life jackets, apparel, and paddleboarding accessories, and offer gift cards so people can share the experience. With a small staff focused on safety, fun, and community engagement, SUP Pups positions itself as a way for dog owners to enjoy outdoor activity, strengthen the bond with their pets, and connect with other dog lovers through themed paddles and fundraisers.
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